Sales experts Tony Rutigliano and Brian Brim deliver a compelling new perspective on building better sales forces by using the strengths of each salesperson more effectively. Includes access to Gallup's StrengthsFinder assessment.

The key to success, salespeople are constantly told, is to follow specific steps and techniques. Just heed the advice of this guru or that speaker, and you'll be the best

Well, that approach just doesn't work for most salespeople. And it probably doesn't work for you either. The most successful reps, Gallup has determined from decades of research,...