Language plays a central role in creating and sustaining the market society-a society, that is, in which market exchange is no longer simply a process, but an all-encompassing social principle. The social domains affected include education, politics and religion. Around the world, government departments have re-defined themselves as service providers; universities produce graduates; job seekers are asked to package themselves more effectively, and there are consultants specializing in church marketing. And as individuals, too, we are supposed to brand ourselves, sell ourselves and...

An upper level student text written by a leading international scholar that provides an overview of critical discourse analysis in relation to communication in organisations.