Following an in-depth discussion of the theoretical underpinnings of successful entrepreneurship, the authors show how to apply the theory in actual practice. They demonstrate how to analyze the entrepreneurial firm's stage of development and then focus specifically on problems linked to that stage, how to use the Success/Failure grid as an analysis tool, and how to capitalize on favorable conditions and opportunities. A book for aspiring entrepreneurs both within and outside of established corporations, this book introduces a new perspective on the subject that both refutes...
Following an in-depth discussion of the theoretical underpinnings of successful entrepreneurship, the authors show how to apply the theory in actua...