This book consists of a collage of images that attempts to convey the transformation of consumer culture and how it is related to the urban reshaping of the city of Cairo to meet with the demands of globalisation. Analyzing the shift from socialist economy to the opening up of Egypt's economy, and how this has affected everyday life of the middle classes, the author touches on various themes such as the general changing lifestyles and conspicuous consumption, the spread of mobile phones, and coffee shops, the gated communities and secondary resorts. The "folklorisation of culture" through the...

Cotton made the fortune of the Fuda family, Egyptian landed gentry with peasant origins, during the second part of the nineteenth century. This story, narrated and photographed by a family member who has researched and documented various aspects of her own history, goes well beyond the family photo album to become an attempt to convey how cotton, as the main catalyst and creator of wealth, produced by the beginning of the twentieth century two entirely separate worlds: one privileged and free, the other surviving at a level of bare subsistence, and indentured.
The construction of lavish...