According to the National School Public Relations Association, it is not the teachers, administration, or local press that are the primary source of information about schools. The most important source of information and "feel" about a school is the support staff - the custodians, bus drivers, nurses, secretaries, and teachers aides! If you are one of these hidden heroes, this book is for you. Learn how to build upon the universal principles of engagement to become a critical link in your schools success. Discover how to become a frontline ambassador, applying the principles of customer...