Traditional qualitative interviews typically involve a single subject; interviews of dyads rarely appear outside marketing research and family studies. Experienced qualitative researcher David Morgan's brief guide to dyadic interviewing provides readers with a road map to expand this technique to many other settings. In dyadic interviews, the interaction and co-constructions of the two subjects provide the data for the researcher. Showing the advantages and disadvantages of interviewing two people at once, the first book on this research topic -covers key issues of pair rapport, ethics,...
Traditional qualitative interviews typically involve a single subject; interviews of dyads rarely appear outside marketing research and family studies...
Traditional qualitative interviews typically involve a single subject; interviews of dyads rarely appear outside marketing research and family studies. Experienced qualitative researcher David Morgan's brief guide to dyadic interviewing provides readers with a road map to expand this technique to many other settings. In dyadic interviews, the interaction and co-constructions of the two subjects provide the data for the researcher. Showing the advantages and disadvantages of interviewing two people at once, the first book on this research topic -covers key issues of pair rapport, ethics,...
Traditional qualitative interviews typically involve a single subject; interviews of dyads rarely appear outside marketing research and family studies...
Taking a "bi-level" approach, this book gives readers a complete picture of focus groups with coverage of both the "how-to" and the why, and argues against there being any one right way to do the research.
Taking a "bi-level" approach, this book gives readers a complete picture of focus groups with coverage of both the "how-to" and the why, and argues ag...
