The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a...

The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a...

Tony Holkham's books range from business writing and private writing tuition to consumer advice; from the countryside to spring-cleaning; from World War 1 to fiction, verse and real-life drama. Something for everyone A book about spring-cleaning? Certainly. In the early 20th century, and before, it was common for householders to compile notebooks of household hints and tips. These would have been obtained from newspapers, magazine, product labels or passed down by word of mouth. This little book is typical of the period, and fascinating in its contents. Many of the entries are recognisable,...

I really shouldn't be here. The persistence with which the enemies of my country in two world wars tried to eliminate my four grandparents and two parents was astonishing. It was only my forbears' resilience, bravery and determination to survive that meant I could exist at all. As I am clearly am here, I believe I owe it to these forbears, these remarkable people, that they are remembered. Celebrated. If there are lessons to be learned from their lives, they must be self-evident: I am no preacher, but a family historian and writer. My grandfather Ernest Briggs fought on the Somme in World War...

"Views from the Hills" is an illustrated country diary from North Pembrokeshire, Wales.