Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product.

• Includes sections on benchmarking and changing your new product development process and managing your product portfolio.

This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.