Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis.
An innovative and multi-functional approach to strategic management.
Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management
Helps students to analyse, integrate and apply the...
Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop i...
Cummings' book is very interesting, refreshing and intellectually stimulating... It should be a mandatory textbook for all serious students of management' - Management Learning
Stephen Cummings' Recreating Strategy is currently the best book on strategy, combining a holistic and critical understanding of the issue' -Stewart Clegg, University of Technology, Sydney
An imaginative attempt to bring together and apply the many analytical frameworks relating to the organization as a whole into strategy theory and practice. Written for...
Cummings' book is very interesting, refreshing and intellectually stimulating... It should be a mandatory textbook for all serious students of managem...
Cummings' book is very interesting, refreshing and intellectually stimulating... It should be a mandatory textbook for all serious students of management' - Management Learning
Stephen Cummings' Recreating Strategy is currently the best book on strategy, combining a holistic and critical understanding of the issue' -Stewart Clegg, University of Technology, Sydney
An imaginative attempt to bring together and apply the many analytical frameworks relating to the organization as a whole into strategy theory and practice. Written for...
Cummings' book is very interesting, refreshing and intellectually stimulating... It should be a mandatory textbook for all serious students of managem...