Do you find talking to the press stressful and unproductive? Are you aware that this should be free publicity for your business but you feel you're not making the most of it? This book is here to help you. Guy Clapperton has been helping clients with his media training course for over a decade, ranging from people in multinational IT companies to very small businesses indeed. A journalist for a quarter of a century, Guy has first hand knowledge of how interviews can go well or badly - and how people have made the most of publicity to get the results their business needs. In this book you will...
Do you find talking to the press stressful and unproductive? Are you aware that this should be free publicity for your business but you feel you're no...
Are you interested in smarter working? Do you or your workforce carry out tasks away from the office - and do you have the managerial and technical know-how to get the best from them?
In The Smarter Working Manifesto, Philip Vanhoutte and Guy Clapperton talk to the experts, the practitioners, the managers, the academics, and recommend best practices for making more money out of a happier workforce. People can be in charge of their own workplace, they can work to their own timetable and their company can benefit.
Read this book to find out:
Why we work where we do - and why it's...
Are you interested in smarter working? Do you or your workforce carry out tasks away from the office - and do you have the managerial and technical kn...