This key reference will serve as the most comprehensive source for identifying and locating products in the international chemical marketplace. It has been written for the chemists, materials sientists, end-product formulators, industrial application specialists and scientists working in associated fields.

A fully updated guide to making your landing pages profitable

Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.

• Features fully updated...