Nicht selten liefert nur ein kleiner Anteil von Kunden den grossten Beitrag zum Cashflow eines Unternehmens. Hier verborgene Wertpotenziale werden jedoch von den wenigsten Unternehmen strategisch und operativ genutzt. Die Autoren beschreiben in ihrem Buch Wege und Instrumente, wie Strategisches Account Management mit der CRM-Methodologie verbunden werden kann."
Nicht selten liefert nur ein kleiner Anteil von Kunden den grossten Beitrag zum Cashflow eines Unternehmens. Hier verborgene Wertpotenziale werden jed...
Success in solution business starts by accepting that solutionbusiness is a separate business model, not simply another product category or an extension of the existing product business. This book identifies the business model areas that firms need to focus on when transforming into solution business. It further organizes these areas into three sets of capabilities and practices: commercialization, industrialization and solution platforms. This is the first book to take a comprehensive view of success in solution business and its relevance therefore extends to all functions of...
Success in solution business starts by accepting that solutionbusiness is a separate business model, not simply another product category or...
Success in solution business starts by accepting that solutionbusiness is a separate business model, not simply another product category or an extension of the existing product business. This book identifies the business model areas that firms need to focus on when transforming into solution business. It further organizes these areas into three sets of capabilities and practices: commercialization, industrialization and solution platforms. This is the first book to take a comprehensive view of success in solution business and its relevance therefore extends to all functions of...
Success in solution business starts by accepting that solutionbusiness is a separate business model, not simply another product category or...
