'Baum's book provides a wealth of heretofore unavailable information on marketing in the strawberry industry. It contains invaluable insights by an insider gleaned from many years of experience. It is required reading for anyone with an interest in the industry." -Dr. George Tolley, professor emeritus, University of Chicago '"Quest." is an important resource for anybody involved in production and marketing of strawberries. It] provides a needed analysis of commodity board marketing plans, but it also chronicles much history of California agriculture by recording the development of the...

'Baum's book provides a wealth of heretofore unavailable information on marketing in the strawberry industry. It contains invaluable insights by an insider gleaned from many years of experience. It is required reading for anyone with an interest in the industry." -Dr. George Tolley, professor emeritus, University of Chicago '"Quest." is an important resource for anybody involved in production and marketing of strawberries. It] provides a needed analysis of commodity board marketing plans, but it also chronicles much history of California agriculture by recording the development of the...