Gender and Language introduces an approach to the study of language use that explores the relationship between meaning generation and gender. Aimed at an interdisciplinary audience the book is both an accessible introductory text for students and an original contribution to current academic debates in feminism, gender theory, discourse analysis and linguistics.Christine Christie offers a systematic introduction to pragmatic approaches such as relevance theory, speech act theory and politeness theory. Each pragmatic approach is carefully explained and illustrated using practical examples that...

This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact...