Despite the hype, e-commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationship Management (CRM), e-commerce allows for the first time the possibility of genuine one-to-one marketing and communication - even in mass markets. Examining both long- and short-term strategies as part of the groundbreaking New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet's tremendous power for personal interaction in a...

This groundbreaking volume presents the first well-researched overview of
the Philippine contemporary arts scene, inviting the reader to discover around
two dozen artists who are about to take the Western art market by storm.
Each is featured with an outline of his ideas and techniques, photographs of
major works, and a portrait. The curator Norman Crisologo and the journalist
and editor of a culture magazine Erwin Romulo have contributed an extensive
essay in which they lay the foundations for a discussion of where contemporary
Philippine art stands and explore its...