"Shaping College Football" is the story of the intercollegiate gridiron sport in the years immediately after World War I when the game underwent monumental changes that transformed it into one of America's fundamental sporting attractions and a commercial entity that would be recognizable to any twenty-first century fan. Raymond Schmidt examines the many factors that were a part of college football's reshaping in the 1920s as universities became dependent upon the revenue being generated by football, and the sport increasingly became identified as a commercialized, big business activity....