Mindless Selling provides an entertaining look at what prevents many salespeople from achieving the success that others accomplish. It helps define the process for overcoming obstacles that stand in the way and is a must read for salespeople and sales managers interested in improving sales effectiveness.

DNA delivery into cells is a rapidly developing area in gene therapy and biotechnology. Moreover, it is a powerful research tool to determine gene structure, regulation, and function. Viral methods of DNA delivery are well-characterized and efficient, but little is known about the toxicity and immunogenecity of viral vectors. As a result, non-viral, transfection methods of DNA delivery are of increasing interest. This comprehensive and current resource on DNA transfection discusses the use of histidine-rich peptides and polypeptides as DNA delivery systems and self-assembled delivery systems...