Living on a Meme - How Anti-Corporate Activists Bend the Truth, and You, to Get What They Want is about the NGOs and activist groups that engage corporations adversarially and how they use meme to further their anti-corporate agendas. What s meme?

Say the word as meeeeeem. The dictionary says that a meme is an idea that spreads from one person to another. And thanks to today s Internet, memes get started, spread, and believed in a flash, whether they are true or not, making them formidable tools for groups that damage company reputations.

Here in his fifth book, author Richard...

Living on a Meme - How Anti-Corporate Activists Bend the Truth, and You, to Get What They Want is about the NGOs and activist groups that engage corporations adversarially and how they use meme to further their anti-corporate agendas. What s meme?

Say the word as meeeeeem. The dictionary says that a meme is an idea that spreads from one person to another. And thanks to today s Internet, memes get started, spread, and believed in a flash, whether they are true or not, making them formidable tools for groups that damage company reputations.

Here in his fifth book, author Richard...