Over the past decade, violence-related issues start to surface from China's burgeoning electronic game market. The initiative of the nation's first game rating system, however, was cold-shouldered due to insufficient support. Concerns over the initiative and the scarcity of research on Chinese game violence have prompted the need for this study. Comparing with the American games, a content analysis found similarities in the quantity of violence in popular Chinese games and significant differences in context between the two groups. The findings suggest that a rating system is needed to assess...