This book presents a number of such strategic management concepts and the circumstances in which they apply in a format and language understandable to both business and non-business readers. The focus is on the top level of management - the job of the chief executive. Central to the discussion is an understanding of the ideas: a simple conceptual model is used to bring key factors together and to integrate lines of discussion. The basic outline that results is easy to remember and offers a useful framework on which to add other concepts. In effect, the reader is provided with a mental map to...