Reeling from the devastation of World War I, many Americans vowed never again to become involved in European conflicts. This stance was formalized in 1935 when Congress passed the first Neutrality Act, which was not only designed to keep America out of foreign wars but also called for the president to declare an immediate embargo of arms and munitions to all belligerent countries. As war loomed and eventually erupted in 1939, President Franklin D. Roosevelt instituted several policies that aided the Allies, and American neutrality was questionable many months before the attack on Pearl...
Reeling from the devastation of World War I, many Americans vowed never again to become involved in European conflicts. This stance was formalized in ...
Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers. Stressing practice rather than theory, and providing in-depth coverage of every aspect of the marketing-communications program, this manual will enable the working manager to obtain optimum results from outside services and suppliers or to establish...
Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the o...
