The book provides some valuable insight into the geographic distribution of the world in the mind of the chief executivesOC a matter of interest not only to industry and academia, but also to policy makers. The book has achieved its main goal of linking theory and practical experience and] provides interesting reading' - "Prometheus"

'The book provides some valuable insight into the geographic distribution of the world in the mind of the chief executives... a matter of interest not only to industry and academia, but also to policy makers. The book has achieved its main goal of linking theory and practical experience and] provides interesting reading' - Prometheus