"Marketing Management and Strategy" is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.
This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any...
"Marketing Management and Strategy" is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors...
This volume aims to provide an introduction to the subject of environmental geology. Urban environment is emphasized as the book aims to focus on the relevance of environmental geology to modern society. The text encourages environmental geologists to make a practical contribution to managing the human interaction with the geological environment, thereby allowing sustained development and environmental conservation.
This volume aims to provide an introduction to the subject of environmental geology. Urban environment is emphasized as the book aims to focus on the ...
Below the battlefields of the Western Front, fifty thousand tunnellers, sewer workers, and miners were engaged in mine warfare in the Ypres Salient--a secret struggle beneath No Man's Land that combined daring engineering, technology, and science with calculated assassination. Few on the surface knew of the barbaric and claustraphobic work of the tunnellers, who not only suffered from mine explosions but regularly encountered hazardous gas and waterlogged ground. The result of over twenty-five years of research, "Beneath Flanders Fields" reveals how this intense underground battle was fought...
Below the battlefields of the Western Front, fifty thousand tunnellers, sewer workers, and miners were engaged in mine warfare in the Ypres Salient--a...