Managing Our Margins is a qualitatitve study of middle class women who own small firms. Building upon the knowledge and confidence they gained through employment and the development of careers in business, many women seek to achieve greater control over their working lives by making a transition to entrepreneurship. However, they must negotiate gender norms and gender-related expectations in both business and personal relationships when they become independent dealmakers.
Managing Our Margins is a qualitatitve study of middle class women who own small firms. Building upon the knowledge and confidence they gained through...
Many women seek to achieve greater control over their working lives by making a transition to entrepreneurship and, as a result, must negotiate gender norms and gender-related expectations in both business and personal relationships. Based on interviews with women in the New Jersey suburbs, this book explores the range of uncertainties and practical dilemmas independent businesswomen face today.
Many women seek to achieve greater control over their working lives by making a transition to entrepreneurship and, as a result, must negotiate gender...
