Offers an introduction to quantitative research methods and basic statistics. This book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. It draws examples and illustrations from historical and contemporary research in the social sciences.

This is a manageable introduction to all the theories and approaches that make up media studies. The book is accompanied by extensive textual and online resources to give readers guidance at every step. Offering a truly global approach, this is a cutting edge text for today's students seeking to understand worldwide media, past and present.