In today's euphoric bull market, everyone wants in. For millions of investors, however, even US$8 trades with Ameritrade cut too deeply into their pockets - and profits. But, there is a solution. Of the more than 45 million Americans who own stocks, more than 5 million are enrolled in dividend reinvestment programmes or direct stock purchase plans (leaving a large markt for new DRIP investors). These investors have defied conventional wisdom, showing that it doesn't take hundreds or thousands of dollars to launch a successful investing plan.