To the 21st century corporation, intellectual assets have become the most financially valuable resources. In their groundbreaking Intellectual Asset Strategy Initiative, Kline, Davis and Crawford present a new model for business growth that updates Michael Porter's value chain beyond material resources. These "intangible advantages," which comprise about 70% of the market value of all public companies, are for the first time treated in an equation that determines the economic value of customer problems and creates an infallible recipe for business growth.
The authors' past...
To the 21st century corporation, intellectual assets have become the most financially valuable resources. In their groundbreaking Intellectual Asse...
