This Groundbreaking Book - Now In Its Second Edition - Offers Important Insights, Critical Strategies, And Useful Tools To Enhance Your Organization'S Performance And Raise More Charitable Contributions. Joyaux Challenges The Fundraising Profession To Focus On Organizational Development Rather Than Merely Promoting Fundraising Technicians. Joyaux Integrates Staff Work With That Of Volunteers And Demands A Basic Change In The Way We Do Business.