"My name is Joe, and I AM Canadian " How did a beer ad featuring an unassuming guy in a plaid shirt become a national anthem? This book about Canadian TV examines how affect and consumption work together, producing national practices framed by the television screen. Drawing on the new field of affect theory, Feeling Canadian: Television, Nationalism, and Affect tracks the ways that ideas about the Canadian nation flow from screen to audience and then from body to body.

From the most recent Quebec referendum to 9/11 and current news coverage of the so-called "terrorist...