Mass Media and Health: Examining Media Impact on Individuals and the Health Environment covers media health influences from a variety of angles, including the impact on individual and public health, the intentionality of these effects, and the nature of the outcomes. Author Kim Walsh-Childers helps readers understand the influence that mass media has on an individual s health beliefs and, in turn, their behaviors. She explains how public health policy can be affected, altering the environment in which a community s members make choices, and discusses the unintentional health effects...

Mass Media and Health: Examining Media Impact on Individuals and the Health Environment covers media health influences from a variety of angles, including the impact on individual and public health, the intentionality of these effects, and the nature of the outcomes. Author Kim Walsh-Childers helps readers understand the influence that mass media has on an individual s health beliefs and, in turn, their behaviors. She explains how public health policy can be affected, altering the environment in which a community s members make choices, and discusses the unintentional...