Addressing the reservations many wedding photographers have about digital photography, this guide explains the many valuable benefits of this technology, including saved labor costs and quick turnaround time. Topics covered include equipment selection and usage; scheduling digital prewedding, wedding day, and postwedding sessions; managing the workload; and using digital proofs. Photographers learn how to market their images and how to use digital imaging software to make easy corrections to flawed images. Providing practical information on running a profitable photography business, this book...

Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographicwhether that be low-volume big-budget or high-volume low-budget clientsand market to those demographics in print, on the Internet, through networking, and at...

As quality digital photos become more achievable by parents and amateurs, this guide aims to help professional photographers reclaim the family demographic by outlining how to create highly artistic, technically masterful portraits and truly one-of-a-kind keepsakes. Starting with a look at how working digitally impacts a business and explaining the key benefits of new technologies, this manual shows how to lay the foundation for successful client interactions and quality digital photos. Both beginning photographers and seasoned pros will learn how to select the best equipment for the job, how...

Tips and techniques from a professional marketer show photographers how to sculpt a successful photography business. With simple, straightforward strategies, this resource helps photographers create a brand, target a market, fashion a comfortable and savvy studio, run an effective consultation, and build strong interpersonal relationships. The advice goes beyond the technical and offers ideas for kids clubs, bundling products, and creating special portrait promotions that keep customers coming backfrom an engagement portrait session to the wedding to maternity and new baby photographs, to...

Helping family and children's portrait studio owners make the challenging transition to digital photography, this book offers both the mechanics of shooting in a new format and new business skills necessary for digital portraiture. Equipment needs are thoroughly covered, including hardware and software, camera features and accessories, and scanners and printers needed for image output. Studio owners learn how to maximize their advertising impact through the development of superior web sites and more conventional marketing strategies. Premiere family portrait photographers offer insiders' tips...

Navy SEALs, NSA expert hackers, and DARPA (U.S. Defense Advanced Research Projects Agency) are involved in an attack on the Intelink (the secret U.S. Intelligence Communities' intranet) by a global rogue group of hackers. It's hard to tell fact from fiction. STORM is an electrifying, cyber-security thriller that launches onto a real battlefield.