The authors bring a dual perspective--that of a practicing consultant and that of a professor of economics--to the complex strategic questions facing managers and corporate leaders who want their firms to get the most out of their investments in information technology. The information economy is built upon the myriad and sometimes unforeseen ways in which information technologies have become engines of productivity in themselves, rather than just fancy adjuncts. In explaining the rise of the information economy, the authors provide not only valuable context often missing from today's...
The authors bring a dual perspective--that of a practicing consultant and that of a professor of economics--to the complex strategic questions faci...
Addressing a variety of organizational issues, this book presents a compilation of research works on data mining and forecasting techniques, including multivariate, evolutionary, and neural net methods. It focuses on data mining techniques used for conducting marketing research.
Addressing a variety of organizational issues, this book presents a compilation of research works on data mining and forecasting techniques, including...
There is an ongoing data explosion transpiring that will make previous creations, collections, and storage of data look trivial. This title ties together big data, data mining, and analytics to explain how readers can leverage them to extract valuable insights from their data. Facilitating a clear understanding of big data, it supplies authoritative insights from expert contributors into leveraging data resources including big data to improve decision making.
There is an ongoing data explosion transpiring that will make previous creations, collections, and storage of data look trivial. This title ties toget...
An overview of data mining technology and how it is applied in a business environment. Methodologies are described that solve a variety of business problems and enhance firm-level efficiency in a less technical, managerial style. The book also incorporates the data mining process into the spectrum of complementary technologies that together comprise corporate information systems that promote business intelligence. Business intelligence involves the proliferation of value-added information throughout a given enterprise through the use of various software applications that promote efficiency...
An overview of data mining technology and how it is applied in a business environment. Methodologies are described that solve a variety of business pr...
