The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the revolution in information and communication technologies and shows how a number of key companies have adapted their strategies to meet the demands of their increasingly informed and empowered...

You've found your Muse; now learn how to create with it

Creative Web Design with Adobe Muse is a step-by-step guide to creating fully-featured websites using Adobe Muse. Adobe Muse can be a complicated program, and web design itself is no easy task, although your clients might think so. This book takes you from the initial design and layout stage right up to helping you publish your beautifully designed and richly developed site. Each chapter covers a different section of the website and, in turn, introduces the tools and features of the program, accompanied by useful tips...

Have you ever wanted to summon magical powers? Appear in a graphic novel? Or control the weather and seasons? There's a whole world of opportunity out there for creating fun photomontages, powerful panoramas, and dynamic distortions. How to Cheat in Photoshop Elements 12 starts you at the basics of photomontage with selection techniques, layers and transformations; leading up to full-length projects for creating magazine covers, fantasy scenes, poster artwork and much, much more. This book also features: A dedicated website where you can download images and tutorial videos that show you how...