Green Politics and the Culture of Consumerism uses environmental policy to demonstrate the weaknesses of rational choice theory and the strengths of discourse analysis. It builds on this distinction to adapt the green critique of the external costs of economic growth and to examine the links between stress, social division, and excessive competition that are associated with neoliberalism.

Develops a new theory of 'identity' ecological modernization (EM), to analyse renewable history and policy development in many of the world's states which are leading the drive to install renewable energy. 'Identity EM' concerns how an industry has arisen allied to environmental NGOs to challenge the ascendancy of conventional energy technologies.