This work examines political communications in British general elections. Like its predecessors it has a dual purpose: first, to make available the reflections of those who participated in it; and, second, to provide analysis of the media, the parties and public opinion polls in the campaign. It therefore provides readers with a view of the election from the perspective of those campaigners who were most intimately concerned with the election such as Philip Gould (Labour), Andrew Lansley (Conservative) and Lord Rennard (Liberal Democrat); a senior television executive (Richard Tait of ITN)...

How do British elections work? What about local elections and by-elections? How are candidates chosen? What has been the impact of changes introduced by the present government? How can an ordinary voter play his or her part? And why do so few people vote these days? Dick Leonard, a political journalist and former MP, and Roger Mortimore, an opinion pollster, cover all aspects of British elections in this updated edition of the standard work, including comprehensive tables of statistics and results.

The 2010 General Election represented a pathbreaking contest in Political Communication. The TV debates changed forever the feel of the campaign. This book brings together key commentators, analysts and polling experts to present readers with a unique and valuable insight into the development of political communication in British Politics.

This book offers a unique exploration of the 2015 General Election from the perspectives of those most intimately involved as strategists, journalists and analysts. The UK electoral landscape has changed: in 2015 six parties received more than a million votes whereas in the 2010 General Election it was only three.