While more than a million e-mails clog the inboxes of Congress each day, some legislators can't even find their own websites without the help of their staffers. In fact, laptops aren't even allowed on the floor of the House or Senate. But, as Dennis W. Johnson demonstrates in Congress Online, there are some savvy legislators who are taking advantage of new media to expand their power and influence-and the Congressional communications revolution is just beginning. Born out of a Pew Charitable Trusts research project of the same name, Congress Online is the definitive guide to electronic...
While more than a million e-mails clog the inboxes of Congress each day, some legislators can't even find their own websites without the help of their...
While more than a million e-mails clog the inboxes of Congress each day, some legislators can't even find their own websites without the help of their staffers. In fact, laptops aren't even allowed on the floor of the House or Senate. But, as Dennis W. Johnson demonstrates in Congress Online, there are some savvy legislators who are taking advantage of new media to expand their power and influence-and the Congressional communications revolution is just beginning. Born out of a Pew Charitable Trusts research project of the same name, Congress Online is the definitive guide to electronic...
While more than a million e-mails clog the inboxes of Congress each day, some legislators can't even find their own websites without the help of their...
The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and...
The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, cam...
In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political scientists and political professionals to examine one of the fiercest and most closely fought presidential elections of our time. Like its predecessor, Campaigning for President 2008, Campaigning for President 2012: Strategy and Tactics focuses on political management. It is written by both elections/campaign scholars and practitioners, who highlight the role of political consultants and campaigns while also emphasizing the strategy and tactics employed by the...
In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political scientists and political professionals to exa...
When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of...
When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns ...
When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of...
When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns ...
In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning-micro-targeting, online fundraising, digital communication, the new media-and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications.
Campaigns are becoming more open and free-wheeling,...
In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the ex...
In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning-micro-targeting, online fundraising, digital communication, the new media-and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications.
Campaigns are becoming more open and free-wheeling,...
In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the ex...
Though they work largely out of the public eye, political consultants-"image merchants" and "kingmakers" to candidates-play a crucial role in shaping campaigns. They persuaded Barry Goldwater to run for president, groomed former actor Ronald Reagan for the California governorship, helped derail Bill Clinton's health care initiative, and carried out the swiftboating of John Kerry. As Dennis Johnson argues in this sweeping history of political consulting in the United States, they are essential to modern campaigning, often making positive contributions to democratic discourse, and yet they have...
Though they work largely out of the public eye, political consultants-"image merchants" and "kingmakers" to candidates-play a crucial role in shaping ...
