Discovery is the big challenge in today's world of blogs, social networks and infinite digital shelf space. Consumers are turning the tables on traditional media. They can't be herded toward the 'Next Big Thing, ' but they'll happily pay attention if they hear some 'buzz' about something new and exciting. Essentially, anything goes in this new world of discovery that has taken on a rock 'n' roll ethos that defies tradition and resists definition. Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and What It Means for Consumers, Creators and Culture dissects this new generation of...

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