The essential roadmap for the new realities of selling when buyers are in charge
Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge There is no more 'selling'--there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost.
The New Rules of Sales and Service demystifies the new digital...
The essential roadmap for the new realities of selling when buyers are in charge
Sales and service are being radically redefined by the bigg...