Travel journalism about natural attractions is environmental communication at the cusp of consumerism and concern. Countries and regions that market forests, rivers and wildlife to international tourists drive place-of-origin brand recognition that benefits exporters in other sectors. Place-branding in such destinations is not just PR for environmentally sustainable development and consumption, but also a political enterprise.

Environmental Communication and Travel Journalism considers tourism public relations as elite reputation management, and applies models of...

This book emerges from a three-year Australian Research Council-funded study that asks how the formation and (d)evolution of leadership has impacted on public environmental debate. To do this, it draws on extensive news text analysis and public opinion survey data, as well as qualitative interviews with Australian and international movement actors. The volume investigates environmental leadership in a period of rapid political and media change by examining the nature, variety and scope; specifically, how it is understood and generated and how it changes over time. For the first time, the...