Wild Science investigates the world-wide boom in 'health culture'. While self-help health books and medical dramas are popular around the globe, we are bombarded with daily media images of DNA research, and news reports about cloning, the fight against AIDS, cancer and depression. With popular culture now the principal means through which the non-scientific population encounters science why do certain images of science get promoted above others?
Contributors examine the public meanings of science, revealing the frictions and contradictions within popular representations of what...

Everyday viewers are confronted with shocking news reports and sensational images about DNA and cloning, the fight against AIDS, cancer and depression.
TV stations such as Lifetime currently devote entire programs to women's health and popular sitcoms are now dealing with issues like mammograms, breast cancer and hormone replacement therapy.
"Wild Science" investigates this worldwide boom in health culture. The book helps to explain how popular culture-the principal channel by which the non-scientific community understands illness-implicates national health policies and effects...