For Europeans looking across the Atlantic, American culture is often the site of desire, fascination, and envy. In Britain, the rich culture of the American South has made a particularly strong impact. Helen Taylor explores the ways in which contemporary Southern culture has been enthusiastically produced and reproduced in a British context.

Taylor examines some of the South's most significant cultural exports in discussions that range across literature, music, film, television, theater, advertising, and tourism to focus on how and why Southern themes and icons have become so deeply...