Deliver Big-Picture Marketing Plans for Pennies on the Dollar
Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.
Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.
Learn how to:
Develop a clear business...

In this timeless and deeply learned classic, poet and translator Robert Bly offers nothing less than a new vision of what it means to be a man.

Bly's vision is based on his ongoing work with men, as well as on reflections on his own life. He addresses the devastating effects of remote fathers and mourns the disappearance of male initiation rites in our culture. Finding rich meaning in ancient stories and legends, Bly uses the Grimm fairy tale "Iron John"--in which a mentor or "Wild Man" guides a young man through eight stages of male growth--to remind us of ways of knowing long...