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The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty Rita Gunther McGrath Ian MacMillan 9780875848341 Harvard Business School Press
The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty

Rita Gunther McGrath Ian MacMillan
The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. The authors present simple but powerful ways to stop thinking and acting by the old rules and start thinking with the discipline of a habitual entrepreneur.

They show how to: eliminate paralyzing uncertainty by creating...

The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly chan...
cena: 151,70
Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth Rita Gunther McGrath Ian C. MacMillan 9781591391234 Harvard Business School Press
Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

Rita Gunther McGrath Ian C. MacMillan
Robust methods to identify new growth opportunities

YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth--or don't. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and profitability. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive?

In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call "MarketBusters"--approaches...

Robust methods to identify new growth opportunities

YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer ...

cena: 154,81
Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity McGrath, Rita Gunther 9781591396857 Harvard Business School Press
Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

McGrath, Rita Gunther
You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?

In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a...

You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you...
cena: 162,54


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