Based on unprecedented research, "The New Elite" took a behind-the-scenes look at America's most powerful and influential class--what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow-up, the authors reveal how salespeople and marketers can hone in on this wealthy class, pique their interest, and convert them into loyal customers. Presenting the best practices behind hundreds of mutually satisfying interactions between salespeople and buyers--based on studies of elite companies such as Lexus, Chanel, Neiman Marcus,...