Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing process.
Most marketing textbooks tackle the subject as a business function--how to -do- marketing in companies and other organizations. Marketing Graffiti shows how marketing is not just a business function but a part of our culture, and one in which, as consumers, we are all active as part-time marketers.
By rejecting managerially-driven structures in this way,...
Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by making s...
Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing process.
Most marketing textbooks tackle the subject as a business function--how to -do- marketing in companies and other organizations. Marketing Graffiti shows how marketing is not just a business function but a part of our culture, and one in which, as consumers, we are all active as part-time marketers.
By rejecting managerially-driven structures in this way,...
Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by making s...
