This book directly addresses the question of what is causing people, regardless of their sexuality to use more commercial means of searching for potential partners. The authors do this in a straightforward, realistic but generally neglected view by psychologists, sociologists, and other personal relationship professionals. They investigate the effectiveness and personal cost of searching for partners by different methods; how people trade off age, physical attractiveness and financial resources against each other; the risks of different dating methods; and the differences in the market for...