It was the best of elections; it was the worst of elections. The 2004 presidential contest mobilized a record number of voters, with 121 million Americans showing up at the polls. But in many eyes, the 2004 race also plumbed new depths. It was the most expensive presidential election in history, with a price tag of $2.2 billion. It was also marked by unprecedented negativity --for example, both George W. Bush and John Kerry came under fire for their activities during the Vietnam War, which ended three decades ago. In V "ital Signs, " David Dulio and Candice Nelson analyze the Bush and...
It was the best of elections; it was the worst of elections. The 2004 presidential contest mobilized a record number of voters, with 121 million Am...
These essays provide an analysis of political advertising - its causes, its growth and its consequences for elections in the United States. The contributors focus, in particular, on the effects and consequences of negative advertising.
These essays provide an analysis of political advertising - its causes, its growth and its consequences for elections in the United States. The contri...
Based on data from the most recent elections, this book examines state house races in four key states California, Texas, Michigan, and Virginia and creates simulations of campaign planning, strategizing, budgeting, fundraising, and winning in a variety of political contexts. The authors have not only researched and taught about these issues they have conducted campaigns, run for office, and served in government at every level from the local to the national. They have experience confronting questions of campaign ethics and crisis management, and they actively embrace social media in their...
Based on data from the most recent elections, this book examines state house races in four key states California, Texas, Michigan, and Virginia and cr...
