This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:

* modern management
* governance and ethics
* post-modernism
* marketing
* political communication and spin doctoring
* rhetoric and dichotomy of Machiavelli.
It brings together an outstanding and diverse range of contributors including leading...