Increase patronage with effective outreach strategies

From the Introduction, by Wendi Arant and Pixie Anne Mosley: "Outreach is a concept that is gaining more and more significance for libraries, particularly with the recent developments in information technology. Dictionaries define it as 'the act of extending services, benefits, etc. to a wider section of the population.'This definition also implies a mission to communicate a particular message to an audience in order to gain their support. Its meaning for libraries is profound, having consequences for fund raising, public...

Get a unique insight into the image problems librarians face The Image and Role of the Librarian addresses all aspects of professional identity for librarians, including professional roles, cultural images, popular perceptions, and future trends. The book examines historical representations, stereotypes, and popular culture icons and the role each plays in the relationship between librarian and patron. The book also looks at the profound impact the Internet has had on the services librarians provide and how electronic resources have transformed the roles and responsibilities of librarians....

The Image and Role of the Librarian addresses all aspects of professional identity for librarians, including professional roles, cultural images, popular perceptions and future trends. The book examines historical representations, stereotypes and popular culture icons and the role each plays in the relationship between librarian and patron. The book also looks at the profound impact the Internet has had on the services librarians provide and how electronic resources have transformed the roles and responsibilities of librarians. Topics covered include: - - Public, student and faculty...