Since the explosion of multimedia, the creation and promotion of multimedia clusters has become a target for regional development strategies across the globe. This work offers the first inter-regional comparison of the multimedia industry. Analysing thirteen American, European and Asian regions, leading academics examine factors which drive the emergence of multimedia clusters and processes by which they are formed,
Since the explosion of multimedia, the creation and promotion of multimedia clusters has become a target for regional development strategies across th...
The book is the first of its kind to establish Cognitive Linguistics as a research paradigm within the field of world Englishes. The authors survey the main tenets of both areas of linguistic enquiry and suggest that the theoretical and methodological apparatus developed both within Cognitive Linguistics generally and within its novel sub-discipline Cognitive Sociolinguistics can overcome certain limitations inherent in traditional approaches to cultural variation in language. They present a case study of the linguistic realization of the cultural model of community in African English as an...
The book is the first of its kind to establish Cognitive Linguistics as a research paradigm within the field of world Englishes. The authors survey th...
In today's global world, where Asia is an increasing area of focus, it is vital to explore what it means to 'understand' Asian cultures through English and other languages. This volume presents new research on English in Asia, alongside Mandarin, Cantonese, Hindi-Urdu, Malay, Russian and other languages.
In today's global world, where Asia is an increasing area of focus, it is vital to explore what it means to 'understand' Asian cultures through Englis...
